When we think about search engine image optimization for our websites, we tend to focus on content, coding and web design. These are the foundations of a successful website, and it’s only natural that they receive the lion’s share of attention.
Many webmasters and SEO fear that link building had lost its mojo. This couldn’t be further from the truth. As it generally happens when there is a shift in the search landscape, people in the SEO community saw Google’s search algorithms as an attack on one of the fundamental building blocks of search engine optimization.